Did you know that the number of small business utilizing social media has doubled since 2009? *
- 75% surveyed have a company page on a social networking site
- 61% use social media for identifying and attracting new customers
- 57% have built a network through a site like LinkedIn
- 45% expect social media to be profitable in the next twelve months
With our proprietary portal, you can begin the dissemination of multiple marketing messages to a growing audience. We provide a turnkey approach that utilizes the latest technology and techniques to provide a social media campaign that will boost the SEO benefit of your existing website while giving your organization a voice in a new world. Our turnkey approach involves a custom procedure that is utilized to disseminate relevant keyword, marketing messages and products/services that are able to connect to targeted prospects using the latest mediums.
The social media services we offer are:
SOCIAL MEDIA SETUP
Did you know that there are thousands of social networks with more launching daily? Our team can help to prioritize which networks to focus on while implementing custom designs to enhance branding and deliver the desired marketing messages. We set up a social media page to reflect the identity of the client while maintaining the look, feel and identity to establish the brand.
CONTENT CREATION
Sometimes, the most daunting task is figuring out what to say. We can break down your ads, testimonials, features, products and services into links, tips, industry news pieces and product/service highlights that will establish credibility online, while using the latest standards to maximize exposure. Close attention is paid to search terms and keywords to expand networks over time while focusing on targeted users.
DISSEMINATION
Even the best content possible needs a large audience to truly maximize its potential. Using our proprietary portal procedures, our team can deliver your message, at regular intervals, to 50+ social networks, social bookmarking directories and blogs. The regular intervals of content will allow users to anticipate content and encourage “stickiness” of the respective medium and the messages. The marketing message may remain the same, but the method of delivery must adapt to new technologies and media forms.
BLOG AND ARTICLE STRATEGY
Today’s social media demands include a desire for relevant and continuous content that establishes credibility and informs the public. This can include tips, case studies, examples, trends and anything that would be considered relevant to the theme of the marketing message. Our team can help create topics, posts, and themes to enhance brand identity.
COMMUNITY BUILDING
Once your message has begun to be disseminated, people begin to take notice and reach out using a variety of methods. By leveraging targeted relationships, your new friends will also help in delivering your marketing message, sometimes to a much larger audience. Identifying potential relationships and maintaining existing relationships is the key to spreading the marketing message effectively. Our team can maintain these relationships and target specific groups to maximize campaign effectiveness.
TRACKING
Despite some indirect methods, it is possible to track the effectiveness of a social media campaign. Tracking is done in 2 ways that are beneficial. The first tracks a specific link or message and uses comparisons to gauge its effectiveness. The second way is to determine which users have heeded the call to action and acted on the client’s website in the desired way. Analysis of such data provides insight into the campaign as a whole and insight into specific messages and which ones are most effective.
MONITORING
Monitoring allows an organization to listen in on the voices of the market. Using keyword tracking techniques, our team can collect mentions, identify critics, positive or negative reviews, and find any public social media group that focuses on a particular industry or group. In addition to having the ability to contact such groups directly, marketers can use monitored data to get feedback on other marketing campaigns, products, services or customer service testimonials.
TRAINING
For those who prefer a “hands-on” approach, we offer a customized procedure that can be used by your office to increase social media coverage. Our specialists will provide training in content creation, posting procedures, tracking and more.
Each month, clients will receive a comprehensive report and strategy consultation. The report indicates time spent, activities performed and tracking links to all posts sent during the course of the month. Strategy sessions will identify strengths and opportunities in the social media landscape. Strategy adjustments are typically made monthly to ensure maximum efficiency.
