Stay in touch with your members, supporters, board of directors members and community centers of influence with a regularly distributed Email newsletter. Invite people on your contact list to opt for a free subscription to the publication. You can also build your subscriber list through a link on your Web site and special Emailings. Capturing an opt-in Email addressers is critical in creating an ongoing dialog that leads to deeper, more profitable relationships.

Your newsletter will help you create tighter bonds with your most valuable audiences by keeping them up to date on your activities. Use it to unite your various audiences into a cohesive community, which will help you to enhance the quality of your support and relationships your while you build your revenues.

Email relationship-marketing can cost up to 90% less than surface mail direct marketing. Response rates of 15% or more are common, and marketers are able to achieve immediate, real-time response and feedback from Emailings. As a result, many companies use Email as a strategic tool to drive Web site traffic, deliver cost-effective interactive communications, improve financial and volunteer contributions, and increase retention member retention rates.

Below are 4 tested (and proven) methods for using email marketing to reduce the costs and increase the effectiveness of core organization activities.

1)	Fundraising:
	Pledges and donations over the Internet are fast, convenient and secure. Use Email to drive members repeatedly to your site, rather than relying on the "If we build it, they will come" fallacy that afflicts most Web site marketers. Recent studies prove 80% of first-time Web site visitors will not pay a return visit.
2)	Membership development:
	In an age of information overload, permission-based email allows you to connect with individuals who are expecting to receive - or will be interested in -- information from you. Leverage existing member networks with incentives and a simple "forward-to-a-friend" tool that promotes opportunities for others to join your network.
3)	Public/community education:
	When your entity has a special mission to accomplish, educating your audience and the general public is the first step in generating support for your cause. Email is the fastest way to provide the most targeted information to a large audience. Information is the highest commodity. An effective means of sharing knowledge can be the key to your success.
4)	Grassroots activism/advocacy campaigns:
	After informing your recipients, empower them to take action on relevant issues. Pre-addressed, pre-written Emails to government officials or the op-ed page of local newspapers makes doing the right thing easier, and provides a huge service to your members.

Fast. Effective. Personalized. Measurable. Affordable. Profitable.