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March 21, 2011
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| To view this email as a web page, go here. |
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| Cooperation is Key |
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With so much changing in the online world, it’s easy to get confused and lose sight of your marketing goals. Between updating your website, staying on top of your social networks, monitoring paid click ads and managing your email marketing lists, it’s no wonder marketers are seeking professional help.
Especially now, it’s imperative that your marketing efforts cooperate with each other. Are your social networks really driving traffic to your website? Are customers finding you online instead of your competitors? When was the last time you analyzed your keyword performance? Are your efforts being wasted because potential customers are finding your site but not staying/not buying?
These are questions that FireDrum can help you answer. We can help you make sure your website, social media marketing, search engine marketing, paid advertising campaigns, email newsletters and print ads are all working together harmoniously, complementing and strengthening each other. Most importantly, we can help you maximize your ROI and turn more consumers into customers!
FireDrum is your one-stop-shop for internet marketing, because we handle it all:
- Web Design
- Domain Hosting
- Email Marketing
- Web Programming
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Graphic Design/Brand Identity
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| Now through March 31st, we’re giving away 3 months of our exclusive Email Marketing services as well as 1 year of Basic Hosting with all new Web Design Agreements. We’re also throwing in basic On-Page SEO for your home page and 1 free hour personal Social Media Consultation; that’s hundreds of dollars in services for FREE! |
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St. Patrick’s Day 2011
May your Click-Throughs
be many,
Your Unsubscribes be few,
Your Campaigns successful,
With FireDrum here beside you!
Have a safe and happy
St. Patrick’s Day
from your friends at FireDrum!
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| Corporate Headquarters
7898 E. Acoma Dr.
Suite 210
Scottsdale, AZ 85260
Main: (480) 699-1524
Fax: (480) 699-1657
Sales Information
Toll Free US: (877) FireDrm
Phone: (877) 347-3376
Local: (480) 699-1524
sales@firedrum.com.
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Comments (0)
March 24, 2009
Somebody must be smiling down upon me lately. I am always winning stuff at networking events! Last week I was the Local First Arizona Mixer at Honey Bears’s BBQ in Tempe Arizona. That was some good local BBQ! The contest tonight was an attempt to meet everyone at the networking event by figuring out clues of the attendees. Well, I must admit I didn’t really take the contest too seriously, until they instantaneously created the category of Messiest…
Well I love BBQ and since my hands were already sticky I figured using my unused contest form as a napkin was a no brainer… And I won, Messiest…
The prize I won was from Julie Wright at Wright Choice Promotions, and they feature Earth Friendly Promotional Marketing products. My loot was great, I got a messenger bag, a pen, a shopping bag, a water bottle, a multi purpose tool, a pencil, a compass, and a book printed on recycled paper. The book was titled Greening your Office. That got me to thinking about other ways to green your office.
And the best way I know to go green is go online. Using your website as sales collateral, your Search Engine Optimization campaign as your customer awareness, and your email marketing as your direct communication are the best ways to create a green sales process. Yea Carpooling with your co-workers, Recycling, and turning off your computers at night might reduce your carbon footprint more than taking your sales process to your computers but not by much. And it will save on printing costs…
-Jacob
Comments (1)
March 20, 2009
So I gave another presentation today about Internet Marketing. I am really getting into this public speaking thing. I was talking with members of the Arizona Trucking Association about a general overview of how FireDrum views Internet Marketing. Big thanks to the ATA for having us out. I was just doing my normal routine, comparing houses to websites and Search Engine Optimization to buying real estate…
It is a great analogy, if you want to hear it in full, give me a shout. Anyways, I wrapped up my section of the presentation and was followed by two gentlemen that are extremely knowledgeable in the realm of Social Media. These two guys Michael Hayes of Momentum Specialized Staffing and Bret Wingert of Souvia Tea are knowledgeable because they have real world experience since they use Social Media everyday for their businesses.
At the end of the presentation in the Q and A section of the morning we started to feel some resistance to change…. Arms were crossing and brows were furrowing amongst the audience. Should my business be on MySpace? What do I do when someone requests me to join Facebook? What has been your return on investment, and how long should I spend on social networking? Uhmmm….. No, Ignore it, and Not much…
See don’t get me wrong, I am a Facebook addict and you personally will probably find value in having a Facebook page. I seriously could check it like 8 times a day. I love the concept of social media, and feel that it is the way of the future, but for the majority of businesses my house/website foundation analogy applies for your entire Internet Marketing presence. It goes something like this. If you don’t have a strong foundation, your house will fall down. Same with a website, if the foundation (the parts you and your customers will never see) is not strong your website will essentially fall down.
This holds true for starting a social media campaign for your business as well. If your Internet Marketing presence doesn’t have a good foundation with a strong website, a deep Search Engine Optimization campaign, and an effective follow up email marketing campaign, do not even think about adding that Social Media addition to the second floor of your business.
Again big thanks to the Arizona Trucking Association and to Michael and Bret that presented with me. Rest assured Momentum and Souvia have strong foundations.
-Jacob
Comments (3)
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