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August 10, 2011
Have you experienced your newsletter looking a bit funky when you are viewing it in either Outlook 2007 or 2010? This is because Microsoft’s attempt at “innovating” simply replaced the traditional rendering engine with the Microsoft Word rendering engine. This causes unnecessary “breaks” in your newsletter if it is image-heavy and may also chop the top of your images off. That being said, let’s take a couple steps backwards and refresh our memory on the do’s and don’ts of email marketing.
As I’m sure you are aware (and if not, you are now), it is best practice to use the least amount of images as possible while still producing an aesthetically pleasing newsletter. You may be thinking, ‘But images look so pretty, why wouldn’t I want to use as many as possible?’
Reasons for limiting the amount of images:
1. Many email clients have images turned off by default, requiring recipients to click ‘display images.’
2. Some email clients have images turned off permanently.
3. Some corporate email clients have images turned off permanently.
4. Images of “text” will not benefit your SEO goals (If you don’t already know, text that you type out in your newsletter can be “crawled” by the search engines and help drive traffic to your site)
5. Microsoft’s Word rendering engine causing page breaks in images and is known to chop off the top of images.
That said, if you still want to use images for the majority of your newsletter, the height of your image must not be greater that 1728 pixels. If, for example, your image is 250 pixels longer than 1728px, 250 px will get chopped off the top. A work around is to create multiple 1 row, 1 column tables (one on top of the other) and slice your image up into smaller pieces.
Please contact the FireDrum support team at support@firedrummarketing.com with any questions regarding your newsletter being displayed differently in Outlook 2007 and 2010.
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January 13, 2011
Scottsdale AZ based FireDrum Internet Marketing is continuing to build on its long-standing posture of industry leadership by announcing its new generation of private label email marketing services.
In making the announcement of its upgraded white label email marketing program, FireDrum’s director of operations, Mike Toll, states that his company’s corporate email marketing software has much to offer companies looking for an email marketing solution with which to tackle the challenges presented for another year amidst a challenging economy.
“Our program represents an email marketing business opportunity that is ideally suited for web design companies, advertising agencies, marketing companies or other professional services organizations looking to deliver the best email marketing services to their clients,” said Toll. He added, “We are pleased to offer our email marketing affiliates an outstanding email marketing opportunity, featuring their look, their feel, their brand.” FireDrum has done all the work designing a full-service email marketing program and now you can benefit, and profit, with this powerful software.
Toll said establishing what amounts to an email marketing franchise offers an opportunity that empowers affiliates with a branded email marketing program that enables them and their clients to utilize FireDrum’s proven infrastructure and leading email deliverability, completely branded as their own. With access to custom-designed email templates as well as superior tracking and measurement tools, Toll said the program allows email marketing resellers to leverage FireDrum’s resources in order to springboard ahead of the competition.
Client-advantages of the new private label email marketing software programs include:
• Expert account management and assistance
• Complete branded solution that is customized to match your own colors and styles
• Includes your own domain www.yourcompany.com (unique IP addresses available)
• Includes your own dedicated database
• Complete server application hosting
• Real-Time tracking and reporting (per client)
• Complete customer management
• Multi-login/multi-user accounts with multiple client folders
• Customizable account access and permissions
• No volume commitment – pay only for what you send
• Access to our API Solutions
• Seamless data migration
• Unlimited image, list and email address storage
• FireDrum’s proven 99% deliverability
Private Label Email Marketing Partners can expect FireDrum’s expert technical staff to provide support and training every step of the way. The company has already designed hundreds of ready-to-use newsletter templates, or the Partner’s design team can create and program their own and upload right into the system. The Partner’s clients can choose between managed and unmanaged accounts (managed accounts send the Partner their content and Partner updates their newsletters, unmanaged accounts update and send their own newsletters). All of the Partner’s clients will have access to real-time tracking and reports, including bounce rates, hard vs. soft bounces, unique opens, click-through rates and more. Partners will maintain admin access to all client accounts and are only billed for the number of emails sent per month, regardless of the number of clients.
For more information on FireDrum Internet Marketing’s Private Label Email Marketing Program, please visit our Private Label page or check our website for Pricing.
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FireDrum is totally free email marketing solution for lists below 750 subscribers. Simply complete and submit the sign-up form You’ll be amazed by all the powerful email marketing features.
No Credit Card Required. No Contracts.
Already have a list? Monthly and Pay-as-You-Go accounts are available.
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October 5, 2010
Summer is over and the Holiday Season is fast approaching; now is the perfect time to plan your 2011 Email Marketing Strategy. With the rapid advancements in technology, it’s more important than ever to regularly review your online marketing materials.
Here are some ideas
for ways to improve your campaigns
in the coming months:
Content
Do your messages appear current and clean or do they look outdated? Is your Brand well represented and how well does it fit with the overall message? Are you using fresh, engaging graphics, calls-to-action and images? Does the layout look professional and easy to navigate? Is your contact information easy to find? Are yoursections and departments current? Is your Privacy Policy up-to-date? Are you compliant with all new state and federal legislation? Do you have topics and content planned for the coming months, holidays and special events?
Capture
Do you have a checkbox for customers to be added to your list upon product purchase? Do you have a visible, easy to locate Sign Upbutton or link on your website? Do you distribute sign up forms at events, cash registers and offer incentives for newsletter sign up?
Reports
How does your performance this year compare to last year? How do you compare to other businesses in your industry? What are yourtrends for Open Rates, Click Rates, Bounce Rates,
Unsubscribe Rates?
With careful planning and regular reviews we can help you make 2011 a more profitable year for your business. Please contact our friendly sales and support staff if you need any help or are unsure how to get started.
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July 21, 2010
The definition of all hat and no cattle is similar to all bark and no bite (or, a personal favorite of ours, all sizzle and no steak). All of these idioms mean the same thing – all talk and no action. Well, partner, it’s time to take action with some good ol’ email marketing.
Follow these marketing ABC’s to help grow your brand and your business by turning idle talk and wishes into some real cow tippin’ action.
A – Always get the email address
While email addresses may seem a lot like phone numbers, they can be a far more powerful tool. Though you may have the ability to craft a message that connects consumer goals and objectives to your brand, it’s those email addresses that are the key to communication. Collecting them must be a priority, and there are many ways it can be done. Here are some:
- Put your newsletter or mailer signup form on your Facebook fan page, website (with a link on every page), newsletter or other pieces (always remember to include a description of the benefits)
- Offer a premium, email-only special or other incentive with signup
- Point-of-sale collection
- Send signup-solicitation postcards or other surface mailings
- Enter your signees in a drawing
- Include a signup link in the signature of your emails
- Utilize your packages to solicit signups
- Use capture cards at tradeshow booths and other appearances
- Advertise for signups on all of your promotional materials, stationery, etc.
B – Be brand centric
Your brand is your promise – a link between your name and what it stands for. It will help your target consumers (current and potential clients/customers) distinguish your product/service from others.
Two factors are essential to an effective branding campaign:
- It must have distinctive style and content in order to effectively describe and differentiate you.
- It must be delivered in its many forms consistently and repeatedly over an extended time period (as in forever).
A good-looking, custom-branded email template will help add to your promise of commitment. We are now offering 50% off the $295 price! Check out our portfolio and get started on your custom email template today.
Click here to view our custom email template portfolio. |
C – Content wins
Email marketing, the relevant type built upon reasons to buy, is most people’s preferred form for receiving information, and will usually induce prospects to visit your website or contact you directly.
An attractive, distinctive, custom-branded email template will establish your brand visually and help build a level of top-of-mind awareness that consumers will remember when it’s time for them to make a purchasing decision. Along with pertinent content, it makes for a winning combination.
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May 25, 2010
At the core of any marketing strategy is developing a low-cost, high-impact marketing program that can be leveraged to get consumers to realize the value of products and services. Social media is a strong marketing medium that connects people to your products. Email marketing is a powerful feedback mechanism for social media.
Are you thinking what we are thinking?
At the core of any social media strategy is email marketing. The two were made for one another like chocolate is to peanut butter. FireDrum Internet Marketing is now offering Social Media Marketing and Email Marketing in a low-cost, high-impact marketing program.
With FireDrum’s Social Media Packages you will receive:
- In-Depth Social Media Monitoring and Reporting
- Custom Social Media Portal
- Priority Network Setup and Branding
- Online Community Building
- Social Bookmarking
- Custom Blog Creation
- Specialized Social Media Pay Per Click Management
- With our Social Media Marketing and Email Marketing services combined, you will be able to drive greater conversions, enforce your brand, and turn social media into new customers and revenue.
By using our powerful FireDrum 3.0 email marketing platform and integrating your social media tools you will see how:
- Email Marketing is at the center of any social media strategy
- FireDrum’s ‘Share to Social’ capabilities can extend the life of your email and social campaigns
- FireDrum’s Reporting mechanisms can help with customer feedback and monitoring effectiveness
So, what are the next steps? Give us a call at 480.699.1524 and let’s talk about your latest marketing venture and how we can help.
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April 26, 2010
We have done it! The new FireDrum 3.0 is officially hitting email marketing homeruns. So, with our updated service we have a great offer. Take a swing at email marketing with our new USE IT FREE program.
Our FREE program offers:
- FREE Accounts for Up to 750 Members
- No Credit Card or Contract Required to Start
- Easy to Use
- 100′s of FREE Templates
Sign up by May 31, 2010 and receive a $50.00 credit towards any email marketing service.
All you have to do is signup and enter in the promo code FDA10.
You can also upgrade your account and get access to:
- Customizable Templates for Your Business
- Hands-On Account Support
- Full Reporting and Google Analytics Integration
- Unlimited Campaigns and Categories
- Date-Triggered Auto Senders
- Birthday and Anniversary eCards
As an added bonus, we will help you move your data over from another provider at no charge! So, lets get started on that email marketing. You are just a few minutes away from email bliss.
Click HERE to get started today!!
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March 15, 2010
Firedrum Internet Marketing, a leading provider of email marketing software and solutions for small to medium organizations, today announced immediate availability of the latest release of its popular email platform, Firedrum 3.0, with a free sign up program aligning the Scottsdale, AZ based company in direct competition with other email providers.
“The launch of our new email software platform places us in direct competition with our competitors and allows end users to email up to 750 members a month for free. A simplified email platform and robust reporting will effectively leverage any small businesses email marketing,” stated Mike Toll, Chief Operations Officer.
The key features of Firedrum’s latest software addition, Firedrum 3.0, include no credit card requirement, no contract and no trial period. “We wanted to provide a way for small businesses to immediately get started with their online marketing efforts”, added Toll. “Firedrum understands the small business owner’s need to test a no commitment email marketing program. We added hundreds of free quality templates to visually improve the email as well as complete access to full reporting and archiving to also improve the performance of an email marketing campaign.”
For more information about Firedrum’s free email account or other services, please visit www.firedrum.com.
About Firedrum Internet Marketing
With Firedrum Email Marketing, customers can quickly and easily create professional looking emails, manage email contact lists, measure email campaign results (including Google Analytics integration, click-throughs and open rates), and review who subscribed to an email list. Firedrum has incorporated these tools to help small to medium sized businesses, non-profits and private organizations across the country successfully launch their email marketing campaigns.
Firedrum Internet Marketing is headquartered in Scottsdale, Arizona. Visit Firedrum at www.firedrum.com.
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February 14, 2010
Has email marketing disappointed you? Have you felt cheated that the results you desired were not there?
Take a small bit of advice…
Do not give up!!
Like any good marketing program things take time and effort to gel and garner results. Building upon a good routine and plan is essential.
The First Step
Create highly relevant marketing messages which assign complementary products. Get creative and apply this idea to any product or service you are offering.
Connect with your Customer - Make Things Relevant
Email marketing represents an enormous opportunity to connect with customers, but remember to make things relevant.
For example, if you email your customers a special on running shows, offer them relevant content – a link to buy other running apparel from your store.
Ensure Strong Customer Response
Marketers, this is you, must also include any teams or other individuals early in the creative process to ensure that the email audience responds to these “cross-sold” products.
Remember it is Valentine’s and caring is sharing.
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February 12, 2010
Google Buzz the latest addition to the search giant’s cadre of products promises to be an awesome entry into the sphere of sharing. I mean anytime you can release a new product with a 150 Million plus user base that is definitely going FTW.
I am excited for the Buzz for a lot of reasons… Prominent Opponent to Facebook, Exciting Mobile Application opportunities (although not yet supported by Blackberry), Integration with yet fully explored and undefined Google Wave, existing Gmail integration, the list goes on…
To email marketing and social media optimization. It is too cool to anticipate how sharing links, posts, pictures and the like will integrate into some pretty amazing marketing possibilities. Of course with all of this sharing an engaged and trusted brand is going to get the most benefit out of the anticipated hybrid of Gmail, Wave, and now Buzz, but the opportunities are endless.
I have a lot of thoughts and anticipation around Buzz and will be sharing more in this space as I play with it more.
Check out my Google Profile here, and where you can hook up with me on Google Buzz
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