Autumn is here and the Holiday Season is fast approaching; is your Online Marketing Strategy ready for the upcoming holiday rush and the coming new year? If you haven't reviewed your marketing materials and taken a good look at the various tools at your disposal, now is a great time to create an online marketing repertoire that will carry you into 2012.
FireDrum can help you build a solid online marketing presence with each of the following:
Get your message out to current and potential customers with magazine-quality templates; choose from hundreds of free editable templates (including great holiday designs) or let us create a Custom Template just for you based on your branding and marketing materials. Our permission-based email marketing software is perfect for keeping in touch, letting customers know about special incentives, enticing new customers to shop online or stop by, or to build your current contact list. Send for FREE with up to 750 contacts or let us do all the work with a Full Service account.
Is your website or landing page optimized to achieve top ranking in local search engines? Have you made adjustments to your site since Google changed the way its ranking web performance, with their latest Panda release a few months ago? You may have a fantastic web site loaded with important information for your customers, but if no one is finding it because you haven't optimized it recently, FireDrum can help! Contact a representative today for a Search Engine Optimization Consultation.
If your business isn't leveraging Facebook, Twitter and other social media sites you may be losing out to the competition. FireDrum can help design a custom landing page for your business, setup social media messages and community building campaigns on your behalf. Social Media sites bring together a community of online users who are looking for your business; we know how to help them find you!
Email Marketing, SEO and Social Media are all effective online marketing tools. With our unique ability to bring these services together, we can help you make 2012 a more profitable year for your business. Please contact our friendly sales and support staff if you need any help or are unsure how to get started.
Will & Patti Hegarty produce the Bridal Fashion Debut, America's biggest bridal show. In 2012, they are producing their ninth annual Wedding MBA convention, America's largest educational event dedicated to the business side of the wedding business. Wedding MBA helps you learn from their successes and challenges distilled from 40 years in the wedding business, plus other expert speakers in each wedding specialty.
In case you didn’t get all the treats you wanted this Halloween, we have a treat for you. Sign up for or upgrade an email marketing account and get 31% off our regular monthly pricing, now through December 31st! Use promo code SCARE11 or call us today!
Permission-Based Email Marketing is still one of the best ways to communicate with your current customers and increase brand awareness. But times are changing with the temperature, and if you're not changing the way you think and communicate you may not be getting the most out of your email campaigns.
Here are some tips for optimizing your email marketing messages this summer:
Integrate with Social Media - Our Easy Step Email Publisher now includes, Share to Social which will automatically insert icon "share" links to Facebook, Twitter and LinkedIn within your message. Don't forget YouTube and Blog links!
Think Mobile - More and more people are only reading their email on mobile devices, so make sure you're tailoring messages to include these readers by adjusting the layout, logo and text placement. FireDrum's email marketing software also includes a link at the top of your email which allows the campaign to be viewed as a webpage.
Keep it Simple - Content is key, so make sure your text is clear, concise and engaging. Graphics and videos can add to content but should not overwhelm the message or smother it.
Monitor your progress - The success of your email marketing campaign is wasted if you fail to track your results and monitor what's working and what isn't. FireDrum Internet Marketing's powerful tracking and reporting software allows you to measure all aspects of your campaigns and maximize your efforts and ROI.
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Send FREE this Summer
Sign up for a new Email Marketing account, upgrade to the Paid plan of your choice and get the next 3 months FREE. Mention Promo Code SUMM11 and you'll also get a Custom Template for only $50 (regularly $295). You MUST call our office to get this great deal, and soon, expires 7/31/11!
Summer DEAL
Already using FireDrum's Email Marketing service? Here's a Summer Deal just for you: Prepay for 3 months, get 20% off the regular monthly rate PLUS get a new Custom Template for only $50 (regularly $295). You MUST call our office to get this great deal, expires 7/31/11.
Founded in 1982, Phoenix-based CFS Mortgage Corporation is a closely-held mortgage banker licensed in Arizona and California. Specializing in purchase transactions, CFS has originated over 15,000 home loans over the past 25 years. They have been recognized for many years as one of the top 25 lenders in Maricopa County by the Phoenix Business Journal.
Corporate Headquarters 7898 E. Acoma Dr. Suite 210 Scottsdale, AZ 85260
Interactive Permission-Based
Email Marketing Made Easy!
FireDrum Marketing is a Customer Relationship Management (CRM) company focusing primarily on Opt-In E-mail Marketing.
Permission
It’s not about buying names of people with only a remote possibility they might be interested in what you’re selling
It’s about doing it intelligently. Building and executing a cost-effective email communication campaign with the right messages to the right people at the right time.
Intelligent
It’s more than simply sending an email to someone and hope they respond.
It’s about being able to send thousands graphic HTML emails in a matter of minutes. Or when it’s time to send streaming media rich emails, it’s about knowing you can without looking for another solution.
Campaigns
It’s not about sending one email message and hoping you’ll make millions in a matter of days. It’s building e-relationships.
It’s about seeing who opened your message. Who clicked on what web link? Who opted out? Whose email address is no longer valid? All in real time.
It’s about knowing that your data is safe and won’t be sold to others or used by anyone other than you.
And maybe most importantly, it’s about knowing someone is available to help. A company that cares about your email messages when you need marketing or technical assistance.
How do we make it so easy?
We built our technology from the ground up.
FireDrum has developed a state-of-the-art technology infrastructure: a sophisticated e-mail engine with the tools that allow us to deliver large scale E-mail marketing campaigns for our clients. Our solution, ultimately, provides robust options for targeted, personalized, and accountable management of your email club.
FireDrum technology is designed to optimize the user experience for all viewers – on any computer, regardless of e-mail client, operating system, or whatever software is installed locally. The steps are simple, the results effective.
1. The recipient receives an E-mail.
2. The recipient opens the message and the E-mail content is downloaded or streamed in from our servers. Images, links and text appear.
3. If rich-media is included in your E-mail, sniffer technology determines the recipient’s actual bandwidth and optimizes the media stream to provide the best user experience when the “play” button is clicked. The media player is streamed with the media, requiring no player downloads, and ensuring that the widest possible audience can experience the content.
4. Data is exchanged between the recipient and the FireDrum servers, capturing vital information as the recipient interacts with their message.
No Software to Install
Since FireDrum is a web-based solution, there’s no software for you to install or upgrade. Our service is platform independent. It doesn’t matter whether you use Windows, Macintosh, Unix, Linux or otherwise. Quite simply, you don’t need an I.T. Department to use our solution!
Tracking Response Rate
You can include links in your email messages to encourage recipients to visit particular web pages. And the trackable URL feature of FireDrum tells you not only how many recipients click each link, but it also identifies who they are. The result is more effective campaign management and faster, more effective follow-up.
Refer-a-Friend
We add a link that encourages members of your E-mail club to forward your messages to their friends and colleagues. We allow you to track who received these forwarded messages. FireDrum also makes it possible for those friends and colleagues to sign up for future email communication from you, and your list continues to grow.
Permission-based Communication
A generic or customized sign-up web page is linked to your web site so that visitors to your site can “opt-in” to receive email communication from you. People who subscribe to your email list receive your latest newsletter right away, confirming their signup. Each E-mail includes an “opt-out” link to allow recipients to remove themselves from the list – preventing anyone from being subscribed without their permission. Opt-out management is fundamental to the permission-based approach of FireDrum.
HTML and Rich Media E-mails
First we help you create it, and then we will send it. Our professional design team creates the E-mail and we deliver it as a graphics-rich message to your members. FireDrum is even capable of sending multipart messages (text and HTML together) that can include streaming audio and video, animations and more.
Always a Clean Database
If you have data coming from multiple entry points (sign-up forms, various department databases, etc.), it’s easy to have hundreds of duplicate records in your database. This leads to campaigns filled with multiple E-mails to individuals, a nuisance usually associated with spam. FireDrum cleans your data and ensures that each email address receives only one message.
FireDrum, a division of Turpentyne Productions, is a privately held company based in Scottsdale, Arizona. The company was founded in the fall of 1999.
FireDrum provides effective and intelligent email communication tools along with talented designers to help clients more effectively utilize email in their marketing mix. FireDrum provides effective and intelligent email communication tools along with talented designers to help clients more effectively utilize email in their marketing mix.
Security
FireDrum is committed to protecting our customer’s privacy and ensuring our networks are protected to the greatest extent possible. We are always investigating new security products and monitoring industry trends and deploying a layered network security platform.
We approach the complex process from each of several key security categories: firewalls, intrusion detection, content inspection, anti-virus, URL filtering and virtual private networking, all of which provide us with the best technology to protect our customer’s information. Our success is attributed to our proactive method of deploying the most robust security measures available and staying ahead of the latest information security threats.
At FireDrum, we have complete respect for your members privacy, and we pride ourselves on meeting the requirements of MAPS and Europe’s Data Protection Act, DPA.
Our policy is simple:
We will not sell, trade, or rent any of your personal information. This includes your name, address, telephone number, E-mail address, and any other details you have given us.
Our Security Agreement
Everything we do is in strict adherence to the Best Practice principles developed in conjunction with Peppers & Rogers, the world’s leading authority on one-to-one marketing. Our Best Practices include:
1. Only sending e-mails to those who asked to receive them (opt-in)
2. Asking customers how often they would like to get their e-mails
3. Always including an “unsubscribe” button on every e-mail we send out
4. Never selling or giving away any of your customers’ information
Is your business utilizing social networks like Facebook and Twitter to complement and solidify your marketing efforts? While Social Networking is not a substitute for email, direct and other marketing methods, it is a powerful tool in your marketing arsenal and should not be ignored.
We have recently added Share to Social to our Email Marketing editor. This feature will automatically insert icons with links to Facebook, Twitter and LinkedIn so your subscribers can share your newsletters with their social networks. Then you can use our exclusive reporting features to track who's sharing your messages and how often.
Watch our Video Tutorial on inserting these links into your newsletter.
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Facebook Landing Pages
Want to enhance your Facebook profile?
Try a custom-designed Facebook Landing page, uniquely created by one of our experts.
Mention the FireLine and get a Facebook Landing page for $250 (that's half off!), but hurry, this great
deal will expire May 31st!
Superstition and Marketing
When the thirteenth day of any month falls on a Friday, people take notice. Whether they seek shelter from random bad luck, like avoiding cracks in the sidewalk, or chuckle at scary movies, most are aware of the significance of the date and respond according
to their own superstitions.
In marketing, it's important to foresee the potential impact of your message and its timing in conjunction with holidays across local, regional and international customs.
While Friday the 13th may have no real significant effect on your ability to work, there are many people who respond to this day on the calendar by not driving to work, not eating out or not traveling at all. Give some thought to these practices and make sure your business is prepared, both for the superstitious among us and those who are not. Perhaps offer a special incentive to those who brave the day and eat at your restaurant or shop in your retail store. Maybe offer a special discount to customers who shop online instead of walking through your door.
As with everything in life, you can either capitalize on the situation, or be surpassed by someone who does.
With so much changing in the online world, it’s easy to get confused and lose sight of your marketing goals. Between updating your website, staying on top of your social networks, monitoring paid click ads and managing your email marketing lists, it’s no wonder marketers are seeking professional help.
Especially now, it’s imperative that your marketing efforts cooperate with each other. Are your social networks really driving traffic to your website? Are customers finding you online instead of your competitors? When was the last time you analyzed your keyword performance? Are your efforts being wasted because potential customers are finding your site but not staying/not buying?
These are questions that FireDrum can help you answer. We can help you make sure your website, social media marketing, search engine marketing, paid advertising campaigns, email newsletters and print ads are all working together harmoniously, complementing and strengthening each other. Most importantly, we can help you maximize your ROI and turn more consumers into customers!
FireDrum is your one-stop-shop for internet marketing, because we handle it all:
Web Design
Domain Hosting
Email Marketing
Web Programming
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Graphic Design/Brand Identity
Save Some Green…
Now through March 31st, we’re giving away 3 months of our exclusive Email Marketing services as well as 1 year of Basic Hosting with all new Web Design Agreements. We’re also throwing in basic On-Page SEO for your home page and 1 free hour personal Social Media Consultation; that’s hundreds of dollars in services for FREE!
2011 is here and we have been working around the clock to beef up our powerful email marketing software and prepare it for resellers. Have you considered adding Email Marketing services to your revenue stream? With our Private Label Email Marketing Solution you can turn our hard work into money in your pocket!
As a FireDrum Private Label Partner you will have your own domain (www.yourcompany.com – unique IP addresses are also available), your own branding and colors, your accounts only deal with you and you only pay for the emails actually sent, no per user fees! You’ll also have access to our extensive template library as well as the ability to design, program, and upload your own custom newsletter template designs to the system. On top of that, you’ll have the full support of FireDrum’s expert technical staff for training and account assistance every step of the way.
Click Here for information on this rewarding and profitable program.
Super Bowl XLV
In February 2011, Arlington, TX will be overrun with football fans. Have you picked your team and made your party plans? Check out some of our new Super Bowl templates below and use FireDrum’s Email Marketing software to help make your gathering a touchdown! Not already using our powerful Email Marketing tool? No worries; there’s still time to Sign Up and send to everyone on your list before the big game!
Building Integrity: Since 1977, Desert Star Construction President Jerry Meek – and
his father before him – have advanced a Meek Family tradition of excellence and integrity. Jobs are personal. Relationships are preeminent. Quality is king. These are the hallmarks of a company whose projects begin with listening, evolve by understanding and become reality through a commitment to quality and a “whatever it takes” attitude.
Please visit their newly redesigned site for
construction excellence.
Corporate Headquarters
7898 E. Acoma Dr.
Suite 210
Scottsdale, AZ 85260
If you’re not already using our powerful email marketing tool, now is a great time to give it a try for FREE! The holiday season is the time of year we all do our best to get in touch with family, friends and coworkers, and email marketing is an effective, inexpensive way to send holiday greetings to everyone on your list.With hundreds of professionally designed templates, and many with holiday themes, FireDrum’s Email Marketing software can help you send the right message this year!
From everyone at FireDrum,
we hope your holidays are
bright and spent in the company
of loved ones. Have a blessed holiday season and a very
Happy New Year!In celebration of these holidays, our office will be closed
Friday, December 24th and
Friday December 31st.
Corporate Headquarters
7898 E. Acoma Dr.
Suite 210
Scottsdale, AZ 85260Main: (480) 699-1524 Fax: (480) 699-1657
If your website was designed over a year ago, it’s most likely due for a makeover. Recent updates in how search engines crawl web data, improved technologies, and new trends in social media may have caused your site to become outdated and stale. An outdated website may be costing you more than you think.
How to evaluate your current website and decide if a change is in order:
Content
If your website doesn’t meet your current goals and motivate consumers to do business with you moving forward, you may need to update your content. If you’ve had multiple developers work on your site, you could have bad code written over bad code, which can cause breaks, errors and performance issues. You’ve probably made changes to your company’s outlook, goals and target audience in the past year which should be represented on your website. You should also have clear, effective calls-to-action which encourage consumers to interact with your site and don’t require an additional login.
Design
If your website was designed using tables, it may be hard to read and harder still to find in search engines because of it. The same goes for sites built using templates or “site builder” programs. A custom-designed website can do wonders for your ability to be found online and can be built to fit any budget.
Landing Page
Are visitors welcomed to your site by a Flash intro or “Loading” page? These pages can cause slow load times, incompatibility issues and hinder your ranking in search engines. You want to avoid technical issues that keep prospective customers from seeing your site’s true message. Just because it looks “cool” doesn’t mean it serves a purpose and may actually be hurting your web presence.
Social Media
With all the hype, it’s easy to get overwhelmed by the social media whirlwind. Don’t let that stop you from reaping the benefits. Your site will appear outdated if it doesn’t include social media links. Consumers talk about everything from art and construction to banking, health care and restaurants on social sites, and if your website isn’t represented there, your company is out of the loop.
Mobile Devices
More and more consumers are using mobile devices to search the web, locate businesses and make purchases. If your site hasn’t been updated recently you may be losing business because mobile viewers can’t find it, view it or interact with it. We can design a mobile web app based on your current or newly redesigned site.
Regular Updates
Does your business require that you regularly update your website? If you rely on a programmer to make these updates you could benefit from a site that uses Content Management software. These solutions allow your site to be updated by just about anyone, with very little technical training.
Ask your FireDrum Account Rep if your website could benefit from a makeover today, before the rush of the holiday season forces you to put if off until 2011.
Summer is over and the Holiday Season is fast approaching; now is the perfect time to plan your 2011Email Marketing Strategy. With the rapid advancements in technology, it’s more important than ever to regularly review your online marketing materials.
Here are some ideas
for ways to improve your campaigns
in the coming months:
Content
Do yourmessagesappear current and clean or do they look outdated? Is yourBrandwell represented and how well does it fit with the overall message? Are you using fresh, engaginggraphics,calls-to-actionandimages? Does thelayoutlook professional and easy to navigate? Is yourcontact informationeasy to find? Are yoursectionsand departments current? Is yourPrivacy Policyup-to-date? Are youcompliantwith all new state and federal legislation? Do you havetopicsand content planned for the coming months, holidays and special events?
Capture
Do you have acheckboxfor customers to be added to your list upon product purchase? Do you have a visible, easy to locateSign Upbutton or link on your website? Do you distribute sign upformsat events, cash registers and offerincentivesfor newsletter sign up?
Reports
How does yourperformancethis year compare to last year? How do youcompareto other businesses in your industry? What are yourtrendsfor Open Rates, Click Rates, Bounce Rates,
Unsubscribe Rates?
With careful planning and regular reviews we can help you make 2011 a more profitable year for your business. Pleasecontactour friendly sales and support staff if you need any help or are unsure
