|
November 8, 2011
Check out FireDrum’s new Google+ business page here and be sure to add us!
Comments (0)
November 4, 2011
Google has recently modified the algorithm it uses to display search results to include real-time or time specific results, in an attempt to level the medium for which people use to find real time information. Prior to Google’s change, the go-to place to find out about things happening in real-time were Facebook and Twitter. This is good news for the avid Google searcher since the new algorithm is said to affect 35% of searches.
I’m interested in hearing your thoughts on the topic so please leave a comment here.
Since Google’s search algorithm change will probably be old news by the time this is read, I’ll be sure to post it on our Facebook page also so you can comment on this topic in real time.
Want to find out how this will affect your search engine rankings? Contact FireDrum for an SEO consultation.
Comments (0)
May 13, 2011
 |
| To view this email as a web page, go here. |
 |
 |
 |
 |
 |
Social Enhancements |
| Is your business utilizing social networks like Facebook and Twitter to complement and solidify your marketing efforts? While Social Networking is not a substitute for email, direct and other marketing methods, it is a powerful tool in your marketing arsenal and should not be ignored.
We have recently added Share to Social to our Email Marketing editor. This feature will automatically insert icons with links to Facebook, Twitter and LinkedIn so your subscribers can share your newsletters with their social networks. Then you can use our exclusive reporting features to track who's sharing your messages and how often.
Watch our Video Tutorial on inserting these links into your newsletter.
|
|
|
Facebook Landing Pages |
|
Want to enhance your Facebook profile?
Try a custom-designed Facebook Landing page, uniquely created by one of our experts.
Mention the FireLine and get a Facebook Landing page for $250 (that's half off!), but hurry, this great
deal will expire May 31st! |
|
|
Superstition and Marketing |
|
When the thirteenth day of any month falls on a Friday, people take notice. Whether they seek shelter from random bad luck, like avoiding cracks in the sidewalk, or chuckle at scary movies, most are aware of the significance of the date and respond according
to their own superstitions.
In marketing, it's important to foresee the potential impact of your message and its timing in conjunction with holidays across local, regional and international customs.
While Friday the 13th may have no real significant effect on your ability to work, there are many people who respond to this day on the calendar by not driving to work, not eating out or not traveling at all. Give some thought to these practices and make sure your business is prepared, both for the superstitious among us and those who are not. Perhaps offer a special incentive to those who brave the day and eat at your restaurant or shop in your retail store. Maybe offer a special discount to customers who shop online instead of walking through your door.
As with everything in life, you can either capitalize on the situation, or be surpassed by someone who does.
|
|
|
|
|
 Furcini Construction specializes in creating
one-of-a-kind custom homes, renovations and expansions. These peerless homes bring their clients' dreams to fruition.
To discuss your project with Jim Furcini, please contact him at 602.279.0200 |
Corporate Headquarters
7898 E. Acoma Dr.
Suite 210
Scottsdale, AZ 85260
Main: (480) 699-1524
Fax: (480) 699-1657
Sales Information
Toll Free US: (877) FireDrm
Phone: (877) 347-3376
Local: (480) 699-1524
sales@firedrum.com.
|
|
|
|
|
 |
|
|
 |
 |
 |
|
Comments (0)
March 1, 2011
Sharing is caring or at least it used to be. The very popular share button that we have learned to love as our way to promote the things we find interesting on the internet is giving way to a universal like button. The new and improved “like” feature will now post a full story with a headline, along with a blurb and thumbnail to the user’s wall.
Do you “Like” what Facebook has done or are you now reluctant to like things because you don’t want to bombard the newsfeed? Thoughts?
Comments (0)
August 27, 2010
Who Cares if you have Backlinks?
Well, no one…except search engines! If you want to people to read your page on the web, you need to have plenty of incoming links pointing right at your site. Search engines value the quantity, quality, and relevance of these links.
How Search Engines Works and how they determine the “value” of your site.
Search engines are complicated, and have convoluted formulas to determine a website’s page rank. To find sites on the web, search engines have “web crawlers” to crawl the web through every link it finds. The search engines then apply their algorithm to the site and determine the page rank. Backlinks(or inward links) are always a part of this equation. To search engines, the number and quality of backlinks are an indicator of the importance and popularity of a site.
There are many other factors search engines consider, like the age of the site, URL name, image or filenames on the site, anchor text, and keywords in the content.
How do we create Backlinks
We do this by building links in relevant directories, submitting article and press releases.
By creating something that is a valuable resource for people. If you can create something that is the go-to place for information on a certain topic, the traffic will come.
Comments (0)
May 25, 2010
Scottsdale AZ, May 25, 2010 – FireDrum Internet Marketing, a leading provider of email marketing software and solutions for various size organizations, has launched social media marketing services to help clients integrate social media into their email and online campaigns to stay relevant to consumers. The alignment of the social media marketing and opt-in email capabilities are critical to business owners so they have the ability to effectively connect with consumers, expand brand awareness and add social metrics to their email dashboards in order to ingrain social marketing into their email marketing strategies.
“Our social media services will create new opportunities by coupling our permission based email marketing with our social media services. Social media marketing and opt-in email marketing perpetuates email list growth, extends campaign reach and harnesses social insights to energize information-targeting campaigns.” said Mike Toll, Chief Operating Officer of FireDrum Internet Marketing. ”FireDrum’s 3.0 email software platform is at the core of our social media marketing offering and is a powerful feedback mechanism to mine social conversations, generate qualified leads and increase email return on investment” added Toll, “We are also able to further define ourselves from our competitors by offering the social media services developed around the opt-in email marketing core.”
For more information about FireDrum’s social media marketing services, opt-in email marketing services or internet marketing services please visit www.firedrum.com.
About FireDrum Internet Marketing
With FireDrum 3.0 email marketing platform, customers can quickly and easily create professional looking emails and monitor email campaign results. FireDrum 3.0 web-based software is the leading permission-based email marketing service for small to large sized businesses, non-profits and private organizations.
FireDrum Internet Marketing is headquartered in Scottsdale, Arizona. Visit FireDrum at www.firedrum.com. FireDrum Internet Marketing, with headquarters at 7898 E. Acoma Dr., Ste. 210, Scottsdale AZ 85260, can be reached at 480-699-1524, www.firedrum.com or info@firedrum.com.
Comments (0)
At the core of any marketing strategy is developing a low-cost, high-impact marketing program that can be leveraged to get consumers to realize the value of products and services. Social media is a strong marketing medium that connects people to your products. Email marketing is a powerful feedback mechanism for social media.
Are you thinking what we are thinking?
At the core of any social media strategy is email marketing. The two were made for one another like chocolate is to peanut butter. FireDrum Internet Marketing is now offering Social Media Marketing and Email Marketing in a low-cost, high-impact marketing program.
With FireDrum’s Social Media Packages you will receive:
- In-Depth Social Media Monitoring and Reporting
- Custom Social Media Portal
- Priority Network Setup and Branding
- Online Community Building
- Social Bookmarking
- Custom Blog Creation
- Specialized Social Media Pay Per Click Management
- With our Social Media Marketing and Email Marketing services combined, you will be able to drive greater conversions, enforce your brand, and turn social media into new customers and revenue.
By using our powerful FireDrum 3.0 email marketing platform and integrating your social media tools you will see how:
- Email Marketing is at the center of any social media strategy
- FireDrum’s ‘Share to Social’ capabilities can extend the life of your email and social campaigns
- FireDrum’s Reporting mechanisms can help with customer feedback and monitoring effectiveness
So, what are the next steps? Give us a call at 480.699.1524 and let’s talk about your latest marketing venture and how we can help.
Comments (0)
May 5, 2010
Here is a video that has been around and it was just recently updated. It is one of those videos that just makes you think and is a great segway into debating the effectiveness of the Social Marketing medium.
Check it out and tell us what you think.
Social Media Revolution
Let us know what you think??
Comments (0)
February 12, 2010
Google Buzz the latest addition to the search giant’s cadre of products promises to be an awesome entry into the sphere of sharing. I mean anytime you can release a new product with a 150 Million plus user base that is definitely going FTW.
I am excited for the Buzz for a lot of reasons… Prominent Opponent to Facebook, Exciting Mobile Application opportunities (although not yet supported by Blackberry), Integration with yet fully explored and undefined Google Wave, existing Gmail integration, the list goes on…
To email marketing and social media optimization. It is too cool to anticipate how sharing links, posts, pictures and the like will integrate into some pretty amazing marketing possibilities. Of course with all of this sharing an engaged and trusted brand is going to get the most benefit out of the anticipated hybrid of Gmail, Wave, and now Buzz, but the opportunities are endless.
I have a lot of thoughts and anticipation around Buzz and will be sharing more in this space as I play with it more.
Check out my Google Profile here, and where you can hook up with me on Google Buzz
Comments (0)
November 10, 2009
This is something I have been saying for months. Finally the disillusionment small business owners have been feeling towards social media has been quantified into terms I think we all can appreciate.
In today’s eMarketer it was reported a full 63% of small business owners claimed social media was not helpful at all.
And to me this only makes perfect sense.
Why?
Because most small business owners are not following the natural progression of building an online marketing presence and are just diving into and allocating resources to the “Hot and Now”
The natural progression starts with a website that DRIVES CONVERSIONS. Write that down, remember that… CONVERT
Step 2 is Email Marketing. Or in other words; building a qualified database of current and future customers that you can cost effectively target, which at the end of the day is really what email marketing is all about.
Step 3 is Search Engine Optimization, appearing high on search engines.
Step 4a and 4b. Now we can start to discuss Social Media strategy / presence, and possibly Pay-per-click
Successes abound in social media marketing, that much is true. However when you look at companies who are performing in the social mediasphere they have this frame work already in place.
Interested in seeing how we can help create that frame work?
Do you have a company or example that is killin’ it in the social aspect to prove me wrong?
Give me a shout.
Comments (2)
|
