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May 13, 2011
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Social Enhancements |
| Is your business utilizing social networks like Facebook and Twitter to complement and solidify your marketing efforts? While Social Networking is not a substitute for email, direct and other marketing methods, it is a powerful tool in your marketing arsenal and should not be ignored.
We have recently added Share to Social to our Email Marketing editor. This feature will automatically insert icons with links to Facebook, Twitter and LinkedIn so your subscribers can share your newsletters with their social networks. Then you can use our exclusive reporting features to track who's sharing your messages and how often.
Watch our Video Tutorial on inserting these links into your newsletter.
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Facebook Landing Pages |
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Want to enhance your Facebook profile?
Try a custom-designed Facebook Landing page, uniquely created by one of our experts.
Mention the FireLine and get a Facebook Landing page for $250 (that's half off!), but hurry, this great
deal will expire May 31st! |
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Superstition and Marketing |
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When the thirteenth day of any month falls on a Friday, people take notice. Whether they seek shelter from random bad luck, like avoiding cracks in the sidewalk, or chuckle at scary movies, most are aware of the significance of the date and respond according
to their own superstitions.
In marketing, it's important to foresee the potential impact of your message and its timing in conjunction with holidays across local, regional and international customs.
While Friday the 13th may have no real significant effect on your ability to work, there are many people who respond to this day on the calendar by not driving to work, not eating out or not traveling at all. Give some thought to these practices and make sure your business is prepared, both for the superstitious among us and those who are not. Perhaps offer a special incentive to those who brave the day and eat at your restaurant or shop in your retail store. Maybe offer a special discount to customers who shop online instead of walking through your door.
As with everything in life, you can either capitalize on the situation, or be surpassed by someone who does.
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 Furcini Construction specializes in creating
one-of-a-kind custom homes, renovations and expansions. These peerless homes bring their clients' dreams to fruition.
To discuss your project with Jim Furcini, please contact him at 602.279.0200 |
Corporate Headquarters
7898 E. Acoma Dr.
Suite 210
Scottsdale, AZ 85260
Main: (480) 699-1524
Fax: (480) 699-1657
Sales Information
Toll Free US: (877) FireDrm
Phone: (877) 347-3376
Local: (480) 699-1524
sales@firedrum.com.
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Comments (0)
August 27, 2010
Who Cares if you have Backlinks?
Well, no one…except search engines! If you want to people to read your page on the web, you need to have plenty of incoming links pointing right at your site. Search engines value the quantity, quality, and relevance of these links.
How Search Engines Works and how they determine the “value” of your site.
Search engines are complicated, and have convoluted formulas to determine a website’s page rank. To find sites on the web, search engines have “web crawlers” to crawl the web through every link it finds. The search engines then apply their algorithm to the site and determine the page rank. Backlinks(or inward links) are always a part of this equation. To search engines, the number and quality of backlinks are an indicator of the importance and popularity of a site.
There are many other factors search engines consider, like the age of the site, URL name, image or filenames on the site, anchor text, and keywords in the content.
How do we create Backlinks
We do this by building links in relevant directories, submitting article and press releases.
By creating something that is a valuable resource for people. If you can create something that is the go-to place for information on a certain topic, the traffic will come.
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Websites can greatly benefit from a WEB REDESIGN and an enhanced on-page SEO elements and effort based on today’s web standards. Not only designing the site to be to more end-user engaging but to also focus on enhancing the sitemap and utilizing the current Blog content and adjusting on page content for maximum benefits.Creating backlinks in which other prominent websites link back to your site will greatly increase rankings, visibility and scope of natural campaigns.
Internet marketing should be a phased approach based on creating some Pay per Click campaigns in the short term while creating a comprehensive social media identity that will serve as a medium term campaign. This includes linking to several social networks and managing the message in regular intervals to improve backlinks, SEO benefit, and to establish a voice in a large new market.
SEO should be considered the longer term campaign that can be applied evenly over time. Results vary from 1 to 4 months as new content is collected and distributed by various search engines and directories. As the results start to establish a growth pattern, increased efforts to improve page rank, ad campaigns and click-through rates (CTR) will result in increased efficiency, exposure and ROI. SEO is responsible for natural/organic clicks that are free of charge once the mechanism is in place.Priorities should include SEO enhancements, social media PPC, social media setup, and off page SEO efforts. A diversified approach focused on these techniques, will help create a mechanism for stable growth and deliver the marketing messages to many new internet markets.
FireDrum Internet Marketing provides monthly reports including links, passwords and tracking mechanisms that are provided at the end of each month in addition to a review of the analytic data.
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July 21, 2010
The definition of all hat and no cattle is similar to all bark and no bite (or, a personal favorite of ours, all sizzle and no steak). All of these idioms mean the same thing – all talk and no action. Well, partner, it’s time to take action with some good ol’ email marketing.
Follow these marketing ABC’s to help grow your brand and your business by turning idle talk and wishes into some real cow tippin’ action.
A – Always get the email address
While email addresses may seem a lot like phone numbers, they can be a far more powerful tool. Though you may have the ability to craft a message that connects consumer goals and objectives to your brand, it’s those email addresses that are the key to communication. Collecting them must be a priority, and there are many ways it can be done. Here are some:
- Put your newsletter or mailer signup form on your Facebook fan page, website (with a link on every page), newsletter or other pieces (always remember to include a description of the benefits)
- Offer a premium, email-only special or other incentive with signup
- Point-of-sale collection
- Send signup-solicitation postcards or other surface mailings
- Enter your signees in a drawing
- Include a signup link in the signature of your emails
- Utilize your packages to solicit signups
- Use capture cards at tradeshow booths and other appearances
- Advertise for signups on all of your promotional materials, stationery, etc.
B – Be brand centric
Your brand is your promise – a link between your name and what it stands for. It will help your target consumers (current and potential clients/customers) distinguish your product/service from others.
Two factors are essential to an effective branding campaign:
- It must have distinctive style and content in order to effectively describe and differentiate you.
- It must be delivered in its many forms consistently and repeatedly over an extended time period (as in forever).
A good-looking, custom-branded email template will help add to your promise of commitment. We are now offering 50% off the $295 price! Check out our portfolio and get started on your custom email template today.
Click here to view our custom email template portfolio. |
C – Content wins
Email marketing, the relevant type built upon reasons to buy, is most people’s preferred form for receiving information, and will usually induce prospects to visit your website or contact you directly.
An attractive, distinctive, custom-branded email template will establish your brand visually and help build a level of top-of-mind awareness that consumers will remember when it’s time for them to make a purchasing decision. Along with pertinent content, it makes for a winning combination.
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June 15, 2010
Lately we seem to have a few clients step aboard who have received websites and SEO from some shady places. You know those places on the internet – give us $1 to get you on the front page of Google or better yet for $29.95 a month we will build you a website and make your profits grow with SEO. Well, these snake oil salesmen have other intentions for your website and unfortunately you are going to get burned.
 If the offer is too good to be true....well....you know the rest It is unfortunate because these business have made sound decisions in running the enterprise however when it came to websites, SEO, online presence and brand they just wanted one result.
Get my business to the top spot…NOW!
A shortcut in web design, web presence, SEO or any other area is not a viable solution for any business and just plain-old, flat-out, any day of the week DOES NOT work. If you are in a rush to build your web, get rankings and visibility because you believe this translates to dollars – you are 5% correct – 95% wrong. The 5% correct is true. Visibility can translate to dollars, however there are more factors involved than just putting up a cheap website and paying $1 to climbing online rankings to get the $$/leads to come in through your web and business.
I am talking about your brand.
Establishing a brand is a long term commitment that translates into other areas of your business. Branding is a process which creates a unique name and image for a product or service in your customers” mind. Using websites, logos, advertising campaigns and other marketing media you will begin to establish a consistent theme that resonates with your customers.
The mistake of purchasing the snake oil from the salesmen is it does not establish trust, resonate your message or really even make a long term commitment to establishing your website (your online identity- your online brand).
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. A dollar cannot get me listed on Google let alone get me on the bus or get a cup of coffee (Bus Fare in Phoenix – $1.75 one way — Cuppa Joe – $1.95 ($2.07 with tax) I have the receipt to prove it  )
So lets look at a few things about your company that can really translate well online and in daily business life.
- Brand Relationship with your customers – How do they see you? Are you a quick stop or do you have a relationship with them?
- Company wide branding and marketing strategies – What is your voice and how well do you communicate it out to the business world?
- Reputations and buzz-worthiness – Do you have a buzz worthy product? This is great for PR, Search, Media Channels and Blogs!
- Creativity and market relevance - How does your creative stack up against your competitors? The more knowledge you have, the more creative you can be.
Review your online and company brand identity and understand how it resonates with your customer segment and how it ranks with your competitors. It takes the right marketing mix to effectively communicate, brand and market your message to the business world. Remember brand, marketing, reputation, SEO and creativity are intertwined with one another. Their relevance to the web, interpersonal relationships and customer relations do get you that visibility which translates into dollars.
So, moving forward what do you need to do next?
- Take a look at our brand identity and web services:
- Answer the above questions and think about the changes you would like to see in your business brand and online presence.
- Come in to our office…..ask for our seo expert Max Sandoval or Jacob Lebo and lets start building and branding
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