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March 1, 2011

Facebook: Share vs Like
Filed under: marketing,Social Media Marketing — admin @ 9:19 am

Sharing is caring or at least it used to be. The very popular share button that we have learned to love as our way to promote the things we find interesting on the internet is giving way to a universal like button. The new and improved “like” feature will now post a full story with a headline, along with a blurb and thumbnail to the user’s wall.

Do you “Like” what Facebook has done or are you now reluctant to like things because you don’t want to bombard the newsfeed? Thoughts?

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February 15, 2011

Rise to the Top part 2
Filed under: marketing,Search Engine Marketing,Search Engine Optimization — Tags: , , , , — Matt Ricca @ 11:48 am

As a follow up to last weeks, Rise to the Top, here are a few more SEO best practices to take your site to the next level. You may have heard, “looks aren’t everything” which is true to some degree. Yes, it’s great to have plenty of aesthetically pleasing photos on your website but without naming images correctly, it’s a loss opportunity to use keywords from your photos to drive traffic to your site. For example, if you sell toys, one image on your site may be of a fire engine you sell. Instead of naming this image “redtruck1.jpg” use a more descriptive title such as “Red_toy_fire_engine.jpg.”

Linking to your site is another way to increase your web presence. This can be done by getting involved in forums and discussion boards and linking back to your site. But beware of partaking in this activity for your friends or requesting your friends do the same for your site as search engines are wise to this tactic and disregard it.

You may have heard of Meta tags being used for descriptions, keywords and titles but it’s important to know how to use the Meta tags correctly. Meta tags are unseen when visiting a website because they are HTML coding elements that are embedded within the code. Essentially a meta description is a smoke signal for search engines to find your page and determine the relevancy of search phrases. Meta descriptions should be short and sweet, but remember that each page of your website can – and should – have a separate description.

In addition to the Meta tags, headlines are visible on your website and are also important for search engines so make them relevant, better still; make them feature your site’s keywords.

Contact Matt Ricca today at 480-699-1524 to learn more about increasing your web presence and driving traffic to your site.

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January 11, 2011

New Year, New Ways — Resolutions to keep during 2011
Filed under: marketing — Tags: , — Matt Ricca @ 2:55 pm

With a new year upon us, it is important to continue to stay up on the latest marketing trends. As you look at your 2011 marketing goals and set your new marketing budget, it’s important to stay current with consumer demands and maintain a successful internet marketing program throughout the entire year. I have compiled 5 resolutions that you should keep as we move forward with the New Year.

Over the course of the next few posts, I will examine one resolution per post that you should keep and if you need help, FireDrum is here to help you stick with it.

1. (I will) Make data the foundation of my marketing

Over the course of 2010, you probably heard a lot of industry buzz around “data.” But it’s important to distinguish the difference between collecting data and actually using it. Many times people collect it but aren’t quite sure how to utilize it but I don’t blame them. With so many outlets to market through such as email, text messaging, and social media,

Ways to take action

You’ve got data. Now what? Start implementing easy tactics to help you easily utilize subscriber information:

ASSESS YOUR DATA. Making a change to the way you currently use data starts with an assessment. What data do you have access to? Where is it coming from? Understand what tools you have to work with before you take action.

IMPLEMENT A PROGRAM. Decide how you’re going to use your data. What do you want to accomplish? How often will you revisit the data? Start by setting specific goals.

MEASURE OFTEN. After you’ve begun using your data, it’s important not to forget to measure your programs effectiveness. Measure often, adjust often, and test, test, test. Ultimately, you want to find out what is impacting your bottom line.

INVESTIGATE. Use your data to work backwards. Once you understand what information is driving your click-through rates, find out what it is your subscribers are clicking through to. Build your marketing campaigns around this content and drive your users there.

The most sophisticated messages in the world won’t resonate with your customers if you don’t understand their preferences and behaviors. FireDrum Internet Marketing can help you understand your data and provide you valuable insight on how to tap into your target audience. Whether you need clarification of a report on an email marketing campaign or a helping hand understanding the analytics with your web site, FireDrum has a knowledgeable team to help you with all of your internet marketing needs.

Stay tuned to learn about making mobile marketing a part of your 2011 plan and other resolutions to keep this year.

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