Professional Email Marketing Newsletters and Web Site Design

January 26, 2011

January 13, 2011

Filed under: Announcements — Tags: , , — admin @ 11:52 am

Scottsdale AZ based FireDrum Internet Marketing is continuing to build on its long-standing posture of industry leadership by announcing its new generation of private label email marketing services.

In making the announcement of its upgraded white label email marketing program, FireDrum’s director of operations, Mike Toll, states that his company’s corporate email marketing software has much to offer companies looking for an email marketing solution with which to tackle the challenges presented for another year amidst a challenging economy.

“Our program represents an email marketing business opportunity that is ideally suited for web design companies, advertising agencies, marketing companies or other professional services organizations looking to deliver the best email marketing services to their clients,” said Toll. He added, “We are pleased to offer our email marketing affiliates an outstanding email marketing opportunity, featuring their look, their feel, their brand.” FireDrum has done all the work designing a full-service email marketing program and now you can benefit, and profit, with this powerful software.

Toll said establishing what amounts to an email marketing franchise offers an opportunity that empowers affiliates with a branded email marketing program that enables them and their clients to utilize FireDrum’s proven infrastructure and leading email deliverability, completely branded as their own. With access to custom-designed email templates as well as superior tracking and measurement tools, Toll said the program allows email marketing resellers to leverage FireDrum’s resources in order to springboard ahead of the competition.

Client-advantages of the new private label email marketing software programs include:
• Expert account management and assistance
• Complete branded solution that is customized to match your own colors and styles
• Includes your own domain www.yourcompany.com (unique IP addresses available)
• Includes your own dedicated database
• Complete server application hosting
• Real-Time tracking and reporting (per client)
• Complete customer management
• Multi-login/multi-user accounts with multiple client folders
• Customizable account access and permissions
• No volume commitment – pay only for what you send
• Access to our API Solutions
• Seamless data migration
• Unlimited image, list and email address storage
• FireDrum’s proven 99% deliverability

Private Label Email Marketing Partners can expect FireDrum’s expert technical staff to provide support and training every step of the way. The company has already designed hundreds of ready-to-use newsletter templates, or the Partner’s design team can create and program their own and upload right into the system. The Partner’s clients can choose between managed and unmanaged accounts (managed accounts send the Partner their content and Partner updates their newsletters, unmanaged accounts update and send their own newsletters). All of the Partner’s clients will have access to real-time tracking and reports, including bounce rates, hard vs. soft bounces, unique opens, click-through rates and more. Partners will maintain admin access to all client accounts and are only billed for the number of emails sent per month, regardless of the number of clients.

For more information on FireDrum Internet Marketing’s Private Label Email Marketing Program, please visit our Private Label page or check our website for Pricing.

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FireDrum is totally free email marketing solution for lists below 750 subscribers. Simply complete and submit the sign-up form You’ll be amazed by all the powerful email marketing features.
No Credit Card Required. No Contracts.
Already have a list? Monthly and Pay-as-You-Go accounts are available.

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January 11, 2011

Filed under: marketing — Tags: , — Matt Ricca @ 2:55 pm

With a new year upon us, it is important to continue to stay up on the latest marketing trends. As you look at your 2011 marketing goals and set your new marketing budget, it’s important to stay current with consumer demands and maintain a successful internet marketing program throughout the entire year. I have compiled 5 resolutions that you should keep as we move forward with the New Year.

Over the course of the next few posts, I will examine one resolution per post that you should keep and if you need help, FireDrum is here to help you stick with it.

1. (I will) Make data the foundation of my marketing

Over the course of 2010, you probably heard a lot of industry buzz around “data.” But it’s important to distinguish the difference between collecting data and actually using it. Many times people collect it but aren’t quite sure how to utilize it but I don’t blame them. With so many outlets to market through such as email, text messaging, and social media,

Ways to take action

You’ve got data. Now what? Start implementing easy tactics to help you easily utilize subscriber information:

ASSESS YOUR DATA. Making a change to the way you currently use data starts with an assessment. What data do you have access to? Where is it coming from? Understand what tools you have to work with before you take action.

IMPLEMENT A PROGRAM. Decide how you’re going to use your data. What do you want to accomplish? How often will you revisit the data? Start by setting specific goals.

MEASURE OFTEN. After you’ve begun using your data, it’s important not to forget to measure your programs effectiveness. Measure often, adjust often, and test, test, test. Ultimately, you want to find out what is impacting your bottom line.

INVESTIGATE. Use your data to work backwards. Once you understand what information is driving your click-through rates, find out what it is your subscribers are clicking through to. Build your marketing campaigns around this content and drive your users there.

The most sophisticated messages in the world won’t resonate with your customers if you don’t understand their preferences and behaviors. FireDrum Internet Marketing can help you understand your data and provide you valuable insight on how to tap into your target audience. Whether you need clarification of a report on an email marketing campaign or a helping hand understanding the analytics with your web site, FireDrum has a knowledgeable team to help you with all of your internet marketing needs.

Stay tuned to learn about making mobile marketing a part of your 2011 plan and other resolutions to keep this year.

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