2010 May | FireDrum Internet Marketing Blog

FireDrum Blog

May 25, 2010

FireDrum Internet Marketing Announces the Launch of Social Media Marketing Services

Filed under: Announcements,Email Marketing,Press Release,Social Media Marketing — Tags: social marketing strategy, social media agency, social media management, social media marketing, social media optimization, social media portal, social media services, social media solutions, social media strategy, social networking, social networking advertising, social networking marketing — Mike Toll @ 2:41 pm

Scottsdale AZ, May 25, 2010 – FireDrum Internet Marketing, a leading provider of email marketing software and solutions for various size organizations, has launched social media marketing services to help clients integrate social media into their email and online campaigns to stay relevant to consumers. The alignment of the social media marketing and opt-in email capabilities are critical to business owners so they have the ability to effectively connect with consumers, expand brand awareness and add social metrics to their email dashboards in order to ingrain social marketing into their email marketing strategies.

“Our social media services will create new opportunities by coupling our permission based email marketing with our social media services. Social media marketing and opt-in email marketing perpetuates email list growth, extends campaign reach and harnesses social insights to energize information-targeting campaigns.” said Mike Toll, Chief Operating Officer of FireDrum Internet Marketing. ”FireDrum’s 3.0 email software platform is at the core of our social media marketing offering and is a powerful feedback mechanism to mine social conversations, generate qualified leads and increase email return on investment” added Toll, “We are also able to further define ourselves from our competitors by offering the social media services developed around the opt-in email marketing core.”

For more information about FireDrum’s social media marketing services, opt-in email marketing services or internet marketing services please visit www.firedrum.com.

About FireDrum Internet Marketing
With FireDrum 3.0 email marketing platform, customers can quickly and easily create professional looking emails and monitor email campaign results. FireDrum 3.0 web-based software is the leading permission-based email marketing service for small to large sized businesses, non-profits and private organizations.

FireDrum Internet Marketing is headquartered in Scottsdale, Arizona. Visit FireDrum at www.firedrum.com. FireDrum Internet Marketing, with headquarters at 7898 E. Acoma Dr., Ste. 210, Scottsdale AZ 85260, can be reached at 480-699-1524, www.firedrum.com or info@firedrum.com.

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Email Marketing Meet Social Media: A Friendship Made in Digital Heaven

Filed under: Search Engine Marketing,Social Media Marketing,The FireLine — Tags: Email Marketing, email marketing campaigns, permission based email marketing, social media for business, social media marketing, social networking, social networking advertising, social networking marketing — Mike Toll @ 2:31 pm

At the core of any marketing strategy is developing a low-cost, high-impact marketing program that can be leveraged to get consumers to realize the value of products and services. Social media is a strong marketing medium that connects people to your products. Email marketing is a powerful feedback mechanism for social media.

Are you thinking what we are thinking?

At the core of any social media strategy is email marketing. The two were made for one another like chocolate is to peanut butter. FireDrum Internet Marketing is now offering Social Media Marketing and Email Marketing in a low-cost, high-impact marketing program.

With FireDrum’s Social Media Packages you will receive:

In-Depth Social Media Monitoring and Reporting
Custom Social Media Portal
Priority Network Setup and Branding
Online Community Building
Social Bookmarking
Custom Blog Creation
Specialized Social Media Pay Per Click Management
With our Social Media Marketing and Email Marketing services combined, you will be able to drive greater conversions, enforce your brand, and turn social media into new customers and revenue.

By using our powerful FireDrum 3.0 email marketing platform and integrating your social media tools you will see how:

Email Marketing is at the center of any social media strategy
FireDrum’s ‘Share to Social’ capabilities can extend the life of your email and social campaigns
FireDrum’s Reporting mechanisms can help with customer feedback and monitoring effectiveness

So, what are the next steps? Give us a call at 480.699.1524 and let’s talk about your latest marketing venture and how we can help.

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May 12, 2010

Singular VS. Plural

Filed under: Search Engine Marketing — Tags: internet marketing, kei, keyword research, pay-per-click management, ppc, ppc management, Search Engine Marketing, search engine optimization, seo — Mike Toll @ 2:56 pm

Earlier today I was asked by a FireDrum client about the the difference of singular versus the plural of a keyword in SEO/Google Adwords. It was a simple question with a “somewhat” straightforward answer, however the answer does not apply to all singular versus plural keywords.

Does singular vs. plural make a difference?

Is one better than another or are they the same? Does it really even matter? It is a good question that so often people look over who are not experienced with keywords/adwords. So, I thought I would investigate further and write about it.

For example purposes only, lets take a look at some keywords, “dental bur” and “dental burs”. For those of you who do not know what a “bur” is – do not feel bad, not a lot of us do. As my Economics teacher once said, “It could be widgets or butter – it really does not matter, your job is to figure out a solution to the problem.” So, with that said let’s jump over to Google Keyword tools to help determine which one is going to be the best performer as well as figuring out the difference of singular and plural versions.

Keywords and SEO local and global search

As you can see, there is a difference in the local and global search volume as well as advertising competition for each keywords. One thing to keep in mind as well is how this affects the SEO of your website. Since the plural version outperforms the singular version this is something to keep in mind down the road.

Lets head over to Google Insights for Search and see what is happening. Google Insights is a tool SEO’ers use to compare search volume patterns across a section of where you are looking to advertise. This is a great tool for SEM because …well it gives great insight into what terms people are using to search.

As you can see “dental burs” is searched considerably more that the singular across the US and the world. With Google insights you are also able to pick a region and take a look at what activity was happening in your section of the world.

Google Insights for Keywords

Another thing to keep in mind is how the people purchase the product, online and in a store. Dental burs are bought in groups, so the plural version is more applicable, however consumers search for ”individual” items they are looking to purchase in singular terms, ”Apple Computer” or ”iPod Shuffle”. These products also have singular naming conventions so this makes it more straightforward as well. Normally people do not surf the plurals of these terms.

So, I hope I have given you some insight into what Keywords to keep an eye out for when you are looking at some of the tools/products Google offers. As always we are here to help.

Come in to our office…..ask for our seo expert Max Sandoval or Jacob Lebo and lets start building and branding

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May 5, 2010