Somebody must be smiling down upon me lately. I am always winning stuff at networking events! Last week I was the Local First Arizona Mixer at Honey Bears’s BBQ in Tempe Arizona. That was some good local BBQ! The contest tonight was an attempt to meet everyone at the networking event by figuring out clues of the attendees. Well, I must admit I didn’t really take the contest too seriously, until they instantaneously created the category of Messiest…
Well I love BBQ and since my hands were already sticky I figured using my unused contest form as a napkin was a no brainer… And I won, Messiest…
The prize I won was from Julie Wright at Wright Choice Promotions, and they feature Earth Friendly Promotional Marketing products. My loot was great, I got a messenger bag, a pen, a shopping bag, a water bottle, a multi purpose tool, a pencil, a compass, and a book printed on recycled paper. The book was titled Greening your Office. That got me to thinking about other ways to green your office.
And the best way I know to go green is go online. Using your website as sales collateral, your Search Engine Optimization campaign as your customer awareness, and your email marketing as your direct communication are the best ways to create a green sales process. Yea Carpooling with your co-workers, Recycling, and turning off your computers at night might reduce your carbon footprint more than taking your sales process to your computers but not by much. And it will save on printing costs…
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Here are some tips to make your newsletter campaign a success with your customers!
Readers’ Needs: This is the most important tool to apply to all of your newsletters: What are their needs and how can you fulfill them? Make personable and genuine content to make your customer feel as if they are having a one-on-one conversation with you. Refrain from exaggerating your abilities and over- selling your company.
Frequent & Consistent: The more you stay consistent with delivery, the more interested your clients are likely to be. It is better to follow a regular schedule, whether it’s once a week, semi-monthly, monthly or less often.
Emphasize the Benefits: that your company can offer to any type of client to suit their needs. Try to show how versatile your company is and include a “call to action” for your clients to take a part in.
Announce new products and services to readers: Invite your current and potential clients to visit your website to receive more information that your newsletter may have summarized. This is a great way to introduce products or services for your clients to utilize.
Develop Relationships: the main purpose to develop an effective newsletter is to build relationships with your readers and with potential clients. By supplying stimulating and beneficial content your clients with appreciate the effort this will create a foundation for you to build off of for future business interactions.
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